Lavendel Consulting becomes part of Applexus Technologies, expanding AI-Enabled Pricing Transformation

Lavendel Consulting, the world’s largest independent Pricefx consulting partner, today announced it has been acquired by Applexus Technologies Inc., a global leader in SAP consulting, analytics, and Business AI solutions.

The partnership strengthens Lavendel’s ability to deliver end-to-end pricing transformation by combining its deep pricing expertise with Applexus’ SAP and AI capabilities. Together, the organizations will help enterprises embed intelligent, AI-driven pricing directly into their SAP environments, enabling greater agility, profitability, and decision-making precision.

As the price optimization software market continues to expand—projected to reach $6 billion by 2030—the collaboration positions Lavendel to scale its pricing services globally while accelerating innovation across strategy, implementation, and ongoing support.

“Our ambition is to become the number one pricing transformation partner in the market,” said Babu Prasath, CEO and Founder of Lavendel Consulting. “Applexus’ global scale, SAP expertise, and strong presence in our key customer markets give us the platform to deliver comprehensive, AI-enabled pricing solutions to enterprises worldwide.”

With nearly 80% of Pricefx customers operating on SAP, the partnership creates a powerful foundation for delivering integrated pricing and ERP optimization programs for large enterprises.

Applexus brings a strong global footprint across North America and Europe, along with advanced AI innovation through Applexus Labs. This investment enables Lavendel to accelerate growth, expand its delivery capacity, and advance joint research and development initiatives focused on pricing innovation.

Together, Lavendel and Applexus will deliver AI-enabled pricing solutions leveraging Pricefx, fully integrated with SAP and supported by a 24/7 global delivery network, helping enterprises transform pricing from a tactical function into a strategic advantage.