Published on

  -  3 minutes

Securing the Foundations: Effective Governance for Pricing Rules

As a pricing professional, you know that the backbone of effective pricing lies not only in the rules you set but crucially in the data that informs those rules. If you’re crafting pricing strategies based on attributes like customer demographics, product types, sales personnel, regional factors, or market segments, it’s imperative to establish stringent governance over these data elements. Without this, your meticulously crafted pricing rules could be inadvertently altered by changes to the underlying data, leading to unexpected and often unwanted shifts in pricing.

Why Governance Matters

Imagine setting up a pricing rule that applies a discount based on a customer’s location. If the regional classifications are altered without your knowledge, you could suddenly find yourself offering discounts in markets where they were never intended. Such scenarios underline the need for robust governance to safeguard the integrity of your pricing strategy.

Strategies to Fortify Your Pricing Rules

1. Centralize Control Over Data Elements

Make your pricing system the authoritative source for any data element that influences pricing decisions. This centralization ensures that any modifications to data attributes like customer type or product category are reflected consistently across all systems, reducing the risk of discrepancies.

2. Implement Documented Data Governance Policies

Documenting who can change data and under what circumstances is vital. This documentation should include:

  • Approval Processes: Who must sign off on changes to data elements?
  • Change Management Protocols: What steps are required to alter data?
  • Audit Trails: Who changed the data, when, and why?

3. Use Data Validation Checks

Incorporate automated checks that validate data changes against predefined criteria before they go live. For example, if someone tries to change a regional code, the system should check whether the new code exists and whether it aligns with strategic pricing rules.

4. Educate Stakeholders About Pricing Impacts

Regular training sessions for stakeholders involved in data management should be conducted to underscore the impact of data changes on pricing. Understanding the broader implications can deter unauthorized changes and foster a more collaborative approach to data management.

5. Establish Regular Audits

Periodically audit data and pricing rules to ensure compliance with governance policies and to identify any unauthorized or unintended changes. These audits can also help refine existing rules to better align with business objectives and market conditions.

6. Leverage Technology for Real-Time Monitoring

Implementing technology solutions that provide real-time alerts when data changes occur can be a game-changer. These systems can flag alterations for immediate review before they impact pricing, ensuring that you’re always in the loop.

7. Create a Cross-Functional Pricing Council

Form a pricing council that includes members from sales, finance, marketing, and IT. This group can oversee pricing strategies and ensure that changes to data elements are aligned with the overall business strategy.

In the realm of pricing, control and clarity over your data elements are not just beneficial—they are essential. By establishing strong governance practices, you not only protect the integrity of your pricing rules but also enhance the overall robustness of your pricing strategy. This proactive approach minimizes surprises and ensures that your pricing actions remain deliberate and aligned with your strategic objectives. Remember, in pricing as in many areas of business, the best defense is a good offense.
Scroll to Top